Selling Yourself

 
 You need to be fantastically opportunistic, enthusiastic and dogged to promote yourself and your book or script.

Here are some tips from the experts.

Tune up your voice

Tone of voice is a more slippery concept than it might seem, but it’s at the heart of good copywriting, argues Tom Scott. It's also an essential tool in selling yourself and your author brand.

How to sell yourself

Novelist Jane Jackson gives Jenny Hunt advice on how best to exploit the media for self-promotion.

Doing your own PR

All writers need to publicise their work. Candace Markwell caught up with Megan Lloyd Laney, PR expert, to find out how to triumph in the PR world.

Building a community online

Ex-literary and theatrical agent Lizzie Jackson is a web community consultant for the BBC and other market-leading companies. She talked to Nina Benson about how authors can benefit from an online presence.

Why you need to get online

Here's an interesting piece from the New York Observer on why you need to use the web to get your

Six rules for better reading

Here's an article from the invaluable book trade blog shelf-awareness.com.