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Selling Yourself

Promoting yourself online

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Six rules for better reading

Here's an article from the invaluable book trade blog shelf-awareness.com.

Why you need to get online

Here's an interesting piece from the New York Observer on why you need to use the web to get your

Tune up your voice

Tone of voice is a more slippery concept than it might seem, but it’s at the heart of good copywriting, argues Tom Scott. It's also an essential tool in selling yourself and your author brand.

Building a community online

Ex-literary and theatrical agent Lizzie Jackson has been a web community consultant for the BBC and other market-leading companies.

Doing your own PR

All writers need to publicise their work. Candace Markwell caught up with Megan Lloyd Laney, PR expert, to find out how to triumph in the PR world.

How to sell yourself

Novelist Jane Jackson gives Jenny Hunt advice on how best to exploit the media for self-promotion.